As traditional learning methods fall short in the fast-paced world of cloud computing and container orchestration, Ford has pivoted to a more agile approach to technology education: an internal Kubernetes user group that has transformed how its teams learn, collaborate, and innovate.
What began as a small initiative has blossomed into a vibrant ecosystem of over 200 passionate developers, demonstrating the incredible potential of community-driven learning. Their journey reveals how organizations can create meaningful technological communities that transcend traditional training boundaries.
The genesis of Ford’s community
The concept emerged from a simple yet powerful idea: create a space where developers can freely exchange knowledge, solve complex challenges, and learn from one another. Unlike mandatory training sessions, Ford’s user group is entirely voluntary, attracting self-motivated individuals who are genuinely passionate about technology.
Satish Puranam, Director of Platform Engineering and OpenShift Platform at Ford Motor Company, listed some of the keys to their success at the OpenShift Commons at Red Hat Summit in May 2025:
- Open collaboration: Ford eliminated hierarchical barriers, creating an environment where a junior developer can share insights with senior leadership.
- Flexible learning: Sessions are hybrid, accommodating both in-person and virtual participants.
- Practical focus: Discussions cover real-world challenges, from Kubernetes best practices to cloud infrastructure and security policies.
- Continuous documentation: Every session is recorded, creating a living knowledge base for current and future team members.
Beyond technical learning
But, Ford’s user group has become much more than just a training platform for technology. It's a powerful recruitment tool, helping to identify motivated individuals and create a self-sustaining ecosystem of innovation. External vendors, such as Red Hat, frequently participate, bringing diverse perspectives and enriching discussions.
With so many varied view points coming together in one place, topics of discussion can range across the IT stack, including cloud resource management, Kubernetes best practices, security policy implementation, CI/CD methodologies, and infrastructure automation.
The company also holds meetups online for users to discuss and learn about specific topics. Typically held every Friday for 2 to 3 hours, these sessions attract 200-250 participants globally. Ford has implemented innovative approaches, such as live problem-solving sessions, where customers bring their broken applications to collaborate on solutions.
“This results in organic knowledge sharing,” said Arthur Vardevanyan, Kubernetes Platform Engineering lead at Ford. He and Puranam added that the community reduces the overall learning curve for new technologies, enhances cross-team collaboration, and has even sparked spontaneous innovation.
To enable the growth of this community, Ford has built infrastructure to support it as well, including Slack channels, automation tooling, documentation, and lab environments.
As technology continues to evolve at an accelerating pace, Ford’s Kubernetes user group represents more than a learning platform: it's a blueprint for organizational learning in the digital age. By breaking down traditional learning barriers, Ford is not just teaching technology, they’re creating a culture of continuous innovation that thrives on collaborative, open, and supportive environments.
Take your next step with Red Hat OpenShift:
- Build your skills: Experience community-driven innovation firsthand. Try Red Hat OpenShift for free in the Developer Sandbox.
- Launch your community: Ready to foster your own Kubernetes ecosystem? Explore Red Hat OpenShift learning paths and practical tutorials on the Red Hat Developer site.
Connect and collaborate: Be at the forefront of cloud-native development. Join OpenShift Commons community to connect with global experts and participate in exclusive events.
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About the author
I joined Red Hat on April Fools' Day, 2019, leading content marketing for Red Hat OpenShift.
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